Here at One Big Element our mission is to reintroduce you to the Periodic Table, which, chances are, you haven't seen since double chemistry. Why? Because elements are crucial to our very existence and they need good PrEsS, they need our help to find their VOICe, so join us and take them out of the classroom and back into people's hearts. It doesn't matter to us if you're a NErDy BOY, FOXey CHICK, CRaNKY NaNA, Gay BOY, BosS, BrOThEr, GeNiUS, TeAcHEr or LuVer; join our movement today and remember there's a big UNIVErSe out there waiting to hear our message!

One Big Element is set to take the high street by storm, putting a humorous new spin on the Periodic Table, with bright colourful graphics and an inventive, witty mix-up of the chemical elements.

Targeting students and young adults, the brand gives very different meanings to the universally recognised symbols we were all taught at school. Some of these include BOOZr, OMg and PoSEr along with 'As – Arsenic - The Killer Element', 'Cu – Copper - The Element of Law & Order' and 'Pt – Platinum - The Bombshell Element'.

McLaggan Smith is already on board with a range of china mugs and two new Licensees have just been added to the programme. Sonia Spencer will launch a range of vibrant, stylish and eccentric cufflinks this autumn which are set to cause a flurry of interest on the high street, and Castle Melamine a range of 16 coasters, keyrings and bookmarks.